Tourism logos can be difficult to get right, but Zurich-based MADE Identity has come up with the goods in its rebranding of Switzerland Tourism. The national tourism marketing body is replacing its various dated logo variants with a 'one brand' approach and a versatile brand ecosystem that really pops.
Central to the identity is a new logo designed for maximum impact. It's simple but effective: a logotype that reads 'Switzerland' but with the letter 'T' replaced by the well-known equilateral cross of the Swiss flag.
