The Latest Breaking News from Stephen Rust

Sean ‘Diddy’ Combs sues for racism after Diageo ditched his tequila brand

Music mogul claims liquor company had ‘typecast’ his DeLeón tequila as ‘Black brand’ marketed only to ‘urban’ customers

The Independent UK · Jun 1, 2023

Sean 'Diddy' Combs sues spirits company for billions, claiming it was racist

The founder of Bad Boy Records claims Diageo, the U.K. group behind Guinness beer, starved their joint brand DeLeon of resources to grow in part out of 'regrettable racial animus‘.

Fortune · Jun 1, 2023

Sean ‘Diddy’ Combs accuses drinks giant Diageo of racism in US lawsuit

Rapper and producer says company undermined joint venture by marketing key products Ciroc and DeLeon as ‘Black brands’

The Guardian - US · May 31, 2023