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The Guardian - US
The Guardian - US
Business
Dominic Rushe in New York

Sean ‘Diddy’ Combs accuses drinks giant Diageo of racism in US lawsuit

Diageo Sean Combs United States DeLeon Ciroc Lawsuit P Diddy
Sean Combs in 208. The filing says Diageo is ‘unwilling to treat its Black partners equally – even when explicitly required by contract to do so’.
Sean Combs in 208. The filing says Diageo is ‘unwilling to treat its Black partners equally – even when explicitly required by contract to do so’. Photograph: Angela Weiss/AFP/Getty Images

The US rapper, producer and entrepreneur Sean Combs has sued the spirits giant Diageo, accusing the British multinational of racism, and of deliberately undermining a joint-venture spirits brand.

In a court filing on Wednesday, lawyers for Combs say Diageo and its executives have “put their feet on the neck of Mr Combs’ brands”, choking off production, distribution and sales of Combs Wines and Spirits brands, including Ciroc vodka and the high-end tequila brand DeLeon.

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