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Fortune
Fortune
Christiaan Hetzner

Sean 'Diddy' Combs sues spirits company for billions, claiming it was racist

Sean 'Diddy' Combs is suing Diageo over their joint tequila brand DeLeon. (Credit: Johnny Nunez—WireImage)

Sean ‘Diddy’ Combs is taking one of the world’s largest spirits companies to court, alleging it violated their deal to promote Cîroc vodka and DeLeon tequila over “regrettable racial animus”.

The lawsuit, filed on behalf of plaintiff Combs Wines and Spirits LLC, claims Diageo, the U.K. company behind Guinness beer and Johnnie Walker scotch, “treated Mr. Combs and his brands worse than others because he is Black.”

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