The Latest Breaking News from SKIMS

The beauty industry has mastered selling us back an ersatz version of our own nature for enormous profit. Never has this been clearer than in the case of a sold-out modern-day merkin, says Coco Khan

Kim Kardashian’s clothing brand, Skims, has been no stranger to a controversial campaign. Over the past few years, Skims has repeatedly made headlines for releasing divisive products such as the nipple bra and hip-enhancing shorts.

Everyone is talking about Kim Kardashian’s new SKIMS underwear and it’s every bit as exhausting as you probably think it is! There’s pubic hair and of course a bit of good old fashioned social media sensationalism in there for good measure. (If there’s one thing this woman has down pat,…

“I pay for a wax pass for a reason, Kim,” a fan wrote.

Two viral moments in 24 hours? It's just another day in Kim's world.

This truly is Kim Kardashian's talent.

Skims launches faux hair panty for $32 — here's what it looks like, what it costs, and why it's the most talked-about lingerie in 2025.

Kitty carpets get Kim-ified.

Emma Grede didn’t start with a silver spoon or fashion pedigree, but today she’s a behind-the-scenes force in global style. As co-founder of Good American and founding partner of Skims, she’s helped steer two powerhouse brands—and her wealth now tops $300 million. Her story matters not just to fashion fans,…