The Latest Breaking News from SKIMS

Kim Kardashian’s clothing brand, Skims, has been no stranger to a controversial campaign. Over the past few years, Skims has repeatedly made headlines for releasing divisive products such as the nipple bra and hip-enhancing shorts.

Reality TV star Kim Kardashian has confessed she was "shocked" by the reaction to the "daring" new thong she launched via her SKIMS brand - admitting the plan to attach fake pubic hair to the garment was " just a fun, silly idea".

“Oh look, Kanye’s ex wife acting like Kanye.”

Dressing down never looked so good

Skims also released a vintage-style promotional campaign mimicking a 1970s game show, complete with a male host, female contestants, and a cheeky sign reading 'Does the Carpet Match the Drapes?'

Everyone is talking about Kim Kardashian’s new SKIMS underwear and it’s every bit as exhausting as you probably think it is! There’s pubic hair and of course a bit of good old fashioned social media sensationalism in there for good measure. (If there’s one thing this woman has down pat,…

“I pay for a wax pass for a reason, Kim,” a fan wrote.

Two viral moments in 24 hours? It's just another day in Kim's world.

This truly is Kim Kardashian's talent.

Skims launches faux hair panty for $32 — here's what it looks like, what it costs, and why it's the most talked-about lingerie in 2025.

Kitty carpets get Kim-ified.