As someone who never identified with the sporty spices of the world, for some reason the Winter Olympics are always where it’s at. The drama of the ice‑skating, the smug thrill of backing the “other” Olympics and, obviously, the fashion.
As soon as the TikTok hauls from the athletes’ village started rolling in, I knew it was time to enter my sport era.
So here are the standout uniforms from the Olympic Winter Games Milan Cortina 2026 and the little bits of tea sewn into them.
Team Mongolia
Team Mongolia simply never misses with their uniforms and this year is no exception.
Their uniforms are by Mongolian label Goyol Cashmere and are modern takes on the traditional deel, the long belted robe worn by nomadic communities, done in luxe Mongolian cashmere with sharper, contemporary cuts. You still get the high collars, wrap fronts and traditional‑style fastenings, so they feel properly rooted in heritage while still looking ready for a fashion week street‑style gallery.
The Mongolian National Olympic Committee said it chose Goyol through an open selection process to showcase “the history, culture and development of Mongolia” on the world stage.
Team USA
Team USA is deep in its rich‑ski‑trip era. Ralph Lauren is back for its 10th Winter Games, and the Opening Ceremony look is a winter‑white wool coat with chunky wooden toggles, a navy knit with an American‑flag intarsia and tailored trousers. There are knitted beanies, scarves and suede alpine boots with red laces to finish the whole catalogue‑cover fantasy. For the Closing Ceremony, they switch into bold colour‑blocked puffers, wool turtlenecks and white utility pants inspired by vintage ski racing gear.
David Lauren said the brand’s philosophy is about “creating dreams and telling stories through style” and that these uniforms “reflect the passion, optimism, and relentless pursuit of excellence that embody the American spirit”.
Off the field, athletes have started unboxing their Skims hauls on TikTok with the label doing their fourth Team USA capsule. Think soft, stretchy fabrics into red‑white‑and‑blue base layers, sleepwear and loungewear with flag motifs for post and pre-competition life.
Team Italy
Italy, as host, have decided to embrace my personal hell — all white outfits. EA7 Emporio Armani has dressed the team in almost entirely white kits and for their sake I hope there’s not a spag bol in sight. Giorgio Armani said he chose “to suggest harmony with the snow-capped peaks”. He also said that among sporting values, “respect is perhaps one of the highest”, and he wanted to express it with “simplicity, clarity, and purity”.
Inside, there’s a sentimental touch — the lyrics of the Italian national anthem are printed in jackets and on polo shirts, so the team is literally wrapped in a secret pep talk.
Team Canada
Team Canada’s uniforms from Lululemon are built around a giant maple leaf, which checks out TBH. The big red leaf sprawls across puffer coats and quilted vests that can convert into a scarf or pillow, which feels very practical but make it patriotic.
The colour palette runs from deep reds to blue‑green shades inspired by Canadian landscapes, with fabrics and cuts designed to handle serious cold and still move with the athletes.
For the podium, there are red jackets with topographic‑style patterns that nod to Canada’s terrain. The whole thing reads like a hybrid of airport outfit and actual performance gear, which is kind of the dream.
Team Great Britain
Team GB has split the wardrobe between Adidas and Ben Sherman. Adidas covers performance wear, using winter‑sport silhouettes in national colours with Union Jack elements woven into the designs. Specialist sports design director Jacqueline King said they focused on “simple yet powerful design[s]” that still captures each nation’s character.
Ben Sherman handles the ceremonial looks, mixing British tailoring with warm coats and knits. The cutest detail is the Tom Daley collab: the five‑time Olympic medallist has designed knitted scarves and winter hats in Union Jack colours for the flagbearers. Team GB commercial chief Tim Ellerton said Ben Sherman has created outfits athletes will wear “with immense pride” and pointed to Daley’s involvement as proof that athletes actually have a say in what they’re wearing.
Team Brazil
Team Brazil in Moncler is honestly the messiest little plot twist in this year’s uniform saga. Moncler is back at the Winter Olympics with Brazil, sponsoring the Opening and Closing Ceremony gear and doing the technical kit for the alpine ski team, which is a big deal considering it hasn’t dressed a national team at the Winter Games since the French ski team in Grenoble 1968. So everyone’s calling Milan–Cortina a kind of icy fashion homecoming.
A lot of this circles back to Brazilian‑Norwegian skier Lucas Pinheiro Braathen. He’s a Moncler ambassador who switched from racing for Norway to Brazil after a pretty public falling‑out with the Norwegian ski federation over how much control they had over his image, what sponsors he could work with and how he could present himself.
In Norway, the rules around individual deals and branding were a lot stricter, which he’s said left him feeling boxed in and creatively stuck. Brazil’s set‑up, on the other hand, gives him far more freedom to sign commercial partnerships and lean into his own style, so the move basically let him line up his sporting career with his fashion bag at the same time.
And the actual outfits live up to the drama: Brazil’s alpine race suit, co‑designed with Braathen, takes the national flag colours and wraps them into these flowing, samba‑inspired lines, so even flying down a mountain, he still looks like a Moncler campaign.
Team France
Team France is in Le Coq Sportif and leaning into arty tricolour energy. Instead of a straightforward flag, the brand created a print by rubbing blue, white and red pigments onto crumpled fabric and spray‑painting it, which gives a pattern that looks like a topographic map. That effect appears across duffle coats, sweats and outerwear.
The French Olympic committee said the aim was to show “French elegance characterised by freshness and creativity” and to mark the “unprecedented passing of the torch between the two world capitals of fashion”, Paris and Milan. The collection covers village wear, interview outfits and formal ceremony pieces in a softer blue‑white‑red palette. Also, I am for some reason only now realising there are so many countries which have red, white and blue in their flags. Could we not get a little more creative?
Team Norway
Team Norway has, of course, come armed with elite knitwear. Dale of Norway has revived its Cortina design to create the official Cortina 2026 sweater, nodding back to its first Olympic knit from the 1956 Games. The new version is a high‑neck half‑zip made with Norwegian wool on the outside and soft merino on the inside, featuring a traditional Nordic pattern in red or navy on white.
Dale of Norway says the Cortina 2026 sweater “celebrates its 70th anniversary” and honours seven decades of Olympic sweater history. It’s also on sale to the public, so you can match Team Norway while yelling at the TV from your lounge.
Team Australia
Team Australia’s uniforms are very “winter formal but make it Aussie”. Sportscraft has done the official kit and Karbon, with XTM, has handled the performance gear, all in nostalgic green‑and‑gold with crisp blazers and 90s‑ish snow wear.
The most emotional bit is hidden inside the blazers: the names of every Australian Winter Olympian are printed in the lining, with gold medallists highlighted in gold, plus the Olympian Oath. Curler Tahli Gill said, “To see our names listed among so many remarkable Olympians gives me shivers down my spine and a deep sense of gratitude.”
Village and podium pieces also feature Indigenous artwork, including Walking Together by Aboriginal Olympian Paul Fleming and designs by Torres Strait Islander artist David Bosun, which the Australian Olympic Committee says puts Indigenous culture “at the heart” of the team’s Milan–Cortina experience.
If you want to see all the fits in action you can watch the 2026 Winter Olympics on Stan.
Lead image: TikTok / Team Mongolia / X
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