Aberdeen Group scraps Abrdn rebrand to ‘remove distractions’
The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it.
Evening Standard ·
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The Latest Breaking News from Peter Branner
Mocking the Abrdn name is ‘corporate bullying’, says chief investment officer
Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person
The Guardian - UK ·
Abrdn appoints chief investment officer
New hire moves from similar roles at major European asset managers
Insider UK ·
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