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Evening Standard
Evening Standard
Alex Daniel

Aberdeen Group scraps Abrdn rebrand to ‘remove distractions’

Abrdn will exit the FTSE 100 (Abrdn/PA) -

One of Britain’s biggest and oldest finance firms has renamed itself Aberdeen Group after a short-lived – and widely mocked – rebrand to Abrdn.

The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, in 2021.

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