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The Latest Breaking News from Standard Life Aberdeen

Insurer Phoenix changing name to Standard Life next year

Phoenix bought the Standard Life brand in May 2021 following its purchase of Standard Life Aberdeen’s insurance arm in 2018 for £3.28 billion.

The Independent UK · Sep 8, 2025

Mocking the Abrdn name is ‘corporate bullying’, says chief investment officer

Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person

The Guardian - UK · Apr 8, 2024

Rebranding Twitter: the shaky history of corporate makeovers

From Abrdn to BP’s ‘beyond petroleum’ and the Royal Mail switch to Consignia – customer backlashes can bite

The Guardian - UK · Jul 23, 2023

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Scots firm's huge investment in coal giant accused of fraud revealed

AN Edinburgh investment company which markets itself as sustainable and sponsors major cultural events in Scotland holds £50 million worth of bonds…

The National (Scotland) · Feb 12, 2023

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