The Latest Breaking News from Oura

Smart rings promised a wearable revolution – now they’re fighting to stay relevant

The smart ring market has cooled, but the next phase could decide its long-term future

T3 · Dec 15, 2025

How to use the Oura Ring sizing kit to ensure a perfect smart ring fit

Here's how to make the most out of Oura's sizing kit, including advice on scoring one for free.

Tom’s Guide · Dec 13, 2025

The Oura ring 4 has dropped to its lowest ever price in the January sales

Upgrade to a sleek new wearable for lessFollow live: All the best deals in the January sales 2026

The Independent UK · Dec 11, 2025

The 15 best tech gifts in the US for moms, as requested by moms

From TheraGuns to koala breathing lights, here are good gizmos for mom, whether your budget is $20 or $220

The Guardian - US · Dec 2, 2025

The Oura Ring 4 Ceramic takes my favorite wearable and turns it into a premium statement piece, but is this noticeably thicker smart ring worth the high price? Here are my thoughts on the new Oura Ring 4 model and redesigned Oura app

Here are our thoughts on the Oura Ring 4 Ceramic after using it for a month. We also dive into the redesigned Oura app and how it highlights the direction the company is going with its tech.

Android Central · Nov 22, 2025

Oura sues Samsung, Amazfit, as it demands royalty payments from its remaining smart ring rivals

Oura filed lawsuits against Samsung, Zepp Health, Reebok, and Noise in East Texas this week, over common smart ring features that Oura has patented.

Android Central · Nov 19, 2025

The Oura ring has been reduced to lowest price for Black Friday

Black Friday 2025 doesn’t land until 28 November but there are some Oura ring deals to be had right now

The Independent UK · Nov 11, 2025

5 fitness trackers without distracting screens – and where to buy them right now

Focus on your workout with these anti-smartwatch fitness trackers, from Whoop to Oura.

TechRadar · Nov 9, 2025

Prevention is better than cure: How the Oura Ring could transform medicine

Could this health tracker stop you getting ill in the first place? Jessica Salter finds out

Evening Standard · Oct 30, 2025

Oura lawsuit bans rival Ultrahuman in the US — what that means for your smart ring and the best alternatives

Ultrahuman has lost its lawsuit with Oura over patent disputes, which effectively bans its smart rings in the US.

Tom’s Guide · Oct 23, 2025