The Oura Ring lets you track your sleep habits and gain valuable insights into your health. Still, if you’re wincing at the cost, you can pick up this smart and sleek device for a much more attractive price during the Black Friday sales period.
You’ll be pleased to know that the latest generation Oura ring 4 is on sale, courtesy of early Black Friday deals.
The Oura ring 4 was hailed by senior tech critic Alex Lee as “the best smart ring on the market”, with the “best sleep tracking of any wearable”. When fitness and wellbeing editor Emilie Lavinia tested the wearable device, she said it was a “valuable investment for regular people who want to take charge of their health, work with the AI coach, and share reports with their doctor."
And if that’s not enough to tempt you, Amazon has now slashed £100 off the cost of this device. It normally retails for £349, with an extra £5.99 monthly subscription fee needed to unlock all its features. So, savvy shoppers can grab a deal on the health tracker during the Black Friday sales.
Keep reading for everything you need to know, including where to buy these smart rings for less.
Follow live: Latest offers and news in our Black Friday 2025 live blog
Oura ring 4: Was £349, now £235.67, Amazon.co.uk
Discounts on Oura’s popular smart rings are rare, so I’m pleased to see this £113 saving at Amazon.
“While other smart rings are starting to differentiate themselves from Oura, I still think the Oura ring 4 is the best smart ring on the market. It has the best sleep tracking of any wearable, with a lot of science to back it up. There are new features rolling out all the time, and it’s the best activity tracker I’ve found in a smart ring so far,” said senior tech writer Alex Lee in his Oura Ring 4 review.
Fitness and wellbeing editor Emilie Lavinia was equally as impressed by the Oura Ring 4 in her review, noting that it’s the “best out there”. She added: “The price of the Oura ring may put some people off, but I’d argue that this is a more lifestyle-led tracker than most. It’s a more valuable investment for regular people who want to take charge of their health, work with the AI coach, and share reports with their doctor. It doesn’t seem as exclusive or athlete-focused as many other wearables.”
If you’ve been considering taking the plunge, now could be the perfect time, especially because the Oura Ring 4 has never been cheaper on Amazon.
When is Black Friday 2025?
Black Friday falls on the day after Thanksgiving in the US. For readers on this side of the pond, that means it will land on 28 November this year.
Most brands will introduce their discounts over the course of a fortnight before the event, and continue to offer savings in the weeks that follow. However, most of the best deals can usually be found over the Black Friday weekend, which starts on Friday 28 November and ends on 1 December (aka Cyber Monday).
Why you can trust us to bring you the best deals
Here at IndyBest, the team tests a huge range of the best tech, health and fitness products and more. We also keep tabs on how their prices undulate throughout the year, enabling us to spot top-rated products at great prices then pass this knowledge on to you.
When Black Friday rolls around each year, our recommendations can steer you in the direction of genuinely good value for money deals, while swerving performative price hikes and subsequent reductions.
Harry Bullmore is The Independent’s fitness and wellbeing writer. He is responsible for keeping on top of the latest health and fitness releases, from supplements and dumbbells to exercise machines and wearables. With years of experience covering sales events such as Black Friday, he is an old hand when it comes to helping you find cut-price products that can improve your health.
Want more great offers? Check out our guide to the best Black Friday deals 2025
