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The Latest Breaking News from Oliver Schusser

Exclusive: 'We...ask the impossible of these guys, and they figure it out': I saw inside Beats' labs to see how 12 years with Apple changed the company — and why 'the testing, the tuning, the science behind the fit and the sound' is the hidden secret

Twelve years after Apple acquired Beats, TechRadar was granted exclusive access to the company's Culver City headquarters and engineering labs to discover how the iconic audio brand has preserved its cultural identity while becoming one of Apple's most impressive hardware organizations.

TechRadar

‘Every label in the world is delivering AI’: Apple Music executive says over a third of uploads are ‘100% AI’ as it clamps down on AI fraud

Apple Music VP reveals that more AI-generated music is being uploaded to the platform, but it's not affecting listening habits.

TechRadar

Apple Music exec: "Most people can't hear the difference with lossless audio"

It's a controversial opinion – do you agree?

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Bad Bunny’s Super Bowl halftime show sparks global streaming surge, Apple Music data shows

Bad Bunny’s Super Bowl halftime performance has led to a massive surge in global listening

The Independent UK

Zane Lowe: ‘I hate it when people say the music industry is in trouble’

Exclusive: Apple Music host Zane Lowe and vice president Oliver Schusser discuss launch of three new Apple Music stations and their starry roster of presenters, from Rauw Alejandro and Becky G to FKA twigs and Brian Eno

The Independent UK

Is Premium VOD a Bad Thing for the Video Business?

Also in this week’s ‘Next Text,’ we ponder Apple’s 72 Emmy noms … and its 71 total viewers. We also look at improved streaming UX, and we discover this TV show called ‘Lost‘

Broadcasting & Cable

Apple reveals why it discontinued the Beats Pill before bringing it back

In a new interview, Oliver Schusser, a Vice-President at Apple, talks about the return of the Beats Pill.

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The new Beats Pill: exclusive interview with Apple’s Oliver Schusser

Oliver Schusser, an Apple Vice-President, is in town to talk Pills, thrills and heartaches. We sat down to explore the Beats portable music strategy

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