Bad Bunny’s Super Bowl halftime performance translated into an immediate surge in global listening, with new data from Apple Music showing sharp gains across streaming charts, playlists and music discovery platforms in the hours following the show.
Apple Music, a Super Bowl halftime show sponsor, said Monday that Bad Bunny's show playlist became the most-played set list on the music streaming platform shortly after the performance. The Puerto Rican superstar went on to dominate the Apple Music Daily Top 100 Global chart, landing 23 songs in the Top 100, including nine in the Top 25 and five in the Top 10. His track “DtMF” rose to No. 1.
