Equifax, Team Velocity Partner On Marketing Solutions For Auto Dealers
Equifax Inc (NYSE:EFX) partnered with Team Velocity Marketing, a Data-Driven Holdings company (DDH), to deliver a new subscription marketing service for automotive dealers. Using anonymized Equifax differentiated data assets, Team Velocity developed a proprietary propensity score to identify and target "perfect-time" shoppers, denoting individuals most likely to buy a vehicle now. Team Velocity…
Benzinga ·