- Equifax Inc (NYSE:EFX) partnered with Team Velocity Marketing, a Data-Driven Holdings company (DDH), to deliver a new subscription marketing service for automotive dealers.
- Using anonymized Equifax differentiated data assets, Team Velocity developed a proprietary propensity score to identify and target "perfect-time" shoppers, denoting individuals most likely to buy a vehicle now.
- Team Velocity utilizes lease-end insight and information to identify prospective buyers.
- "We are proud to bring our unique and differentiated data assets to help dealers more efficiently market to in-market consumers and drive sales," said Lena Bourgeois, General Manager of Equifax Automotive Services.
- Price Action: EFX shares are trading lower by 0.37% at $225.38 on the last check Friday.
