The Latest Breaking News from NIL

ATLANTA — The NIL era is just getting started. It’s new terrain for collegiate athletes to explore, an opportunity to finally capitalize on and expand their personal brands. Now a year into the new NIL world, we’re seeing how creative some partnerships can be.

The latest edition of USA TODAY High School Sports' Friday Night Notes breaks down what's happening around the HS football landscape.

A representative is trying to get the NCAA to return Ohio State’s vacated wins from the 2010 season.

SEATTLE — Montlake Futures is chasing more than just money.

College football is out of control. Boosters are pooling money to attract talent to their favorite program. It’s all happening out in the open, but no one is doing anything about it. No one really is even talking about it.

LOS ANGELES — His high-profile transfer to USC marked a potentially transformative moment in the new age of name, image and likeness, and in the three weeks since his arrival, Caleb Williams has already made waves in that world, announcing a major deal with Beats by Dre, inking a licensing…

The quarterback transferred from Oklahoma to USC last month, looking to reunite with coach Lincoln Riley and boost his chances in the NFL draft.

The worlds of NFT and NIL are colliding at the University of Oregon.

ATLANTA — Once upon a time, whispered tales of improper benefits involved $50 handshakes. A booster would shake a college athlete’s hand and share more than warm greetings. The All-American Hugh McElhenny, who played at Washington 70 years ago, offered a variation: “A wealthy guy puts money under my pillow…