RALEIGH, N.C. — About four hours after his most recent endorsement deal became public, Armando Bacot shared the news with his 56,400 followers on Twitter. By then, on a recent Thursday, Bacot had long become familiar with the art of the social media pitch. Keep it short. Direct. Add an exclamation point or two. Don’t forget the promo code. He typed 37 words and attached a video commercial and sent them into the ether.
“I am honored to join the @BOA_blast team!” Bacot wrote, referencing BOA Nutrition, a North Carolina company specializing in athletic performance products.
“BOA has helped me take my game to the next level,” Bacot continued, and then directed people to a website where they could buy BOA Ignite for 20% off with a discount code.
