The Latest Breaking News from NIL

The Texas Tech senior helped create the ring with the company.

Michigan State incoming freshman Jaxon Kohler signs deal with Detroit-based NIL agency Helium SEM

Branding has become an accepted part of the journey and an adjustment for players, parents and coaches.

The Ole Miss coach shares how he feels about bidding wars, why he doesn’t blame recruits and why it’s all sustainable.

Players are starting to gain more power over their careers in college football. And the changes are causing tension at the top of the game

Jimbo Fisher should have thanked Nick Saban; not disparaged him.

Fisher: “Nobody wants the truth. You want a story and a click and a hit.”

Fisher also criticized social media and reporters for perpetuating inaccurate information about Texas A&M and its NIL deals.

Don’t expect NCAA enforcement or Congressional action anytime soon, despite coaches’ requests.

DETROIT — College football is a wonderful mess, as usual. The NCAA is clueless, as usual. Boosters are relentless, as usual. Fans are gleefully willing to overlook escalating concerns as long as Johnny Fivestar sticks to his commitment and Coach Bigbucks beats State U.

LOS ANGELES — When Drake London broke his ankle in October, ending his season after only eight games, the impact on USC's offense was basically catastrophic. London was the centerpiece of the Trojans passing attack, a physically dominant wideout capable of conjuring offense out of double and triple teams.