College gymnast Olivia Dunne revealed that companies have paid her over $500,000 (£393,000) for sponsored posts on social media — a windfall that wouldn't have been possible just a couple of years ago.
The LSU superstar uses her name, image and likeness (NIL) to power a lucrative career as an influencer. She's amassed 7.6 million followers on TikTok as well as 4.2 million on Instagram, with fans eager to keep up with her day-to-day life behind the scenes.
As of July 1, 2021, college players in all sports can receive commercial payments to cash in on their fame. Before that, such deals prompted suspensions and school sanctions under NCAA rules.
