Gymnast and social media superstar Olivia Dunne announced today she’s partnering with Bayou Traditions to connect female student athletes at LSU with top brands to secure NIL endorsement deals. The Livvy Fund is a passion project the 20-year-old is launching ahead of her senior year in order to leverage her business connections while educating her female peers on partnerships and personal branding.
Dunne is currently the highest-paid female athlete in the country, earning a seven-figure income through lucrative name, image and likeness deals with brands like On3 and Accelerator Active Energy, both of which have committed funds to the collective.
“I really just hope that [The Livvy Fund] is the first of many,” Dunne tells SI Swimsuit. “I really hope to get as many women student athletes on board as I can. I want to continue to elevate women’s sports as a whole because they really deserve the same publicity as the men’s. We do equal work, we put in equal time in our facilities every day and in school, so I feel like it would be right for this to be equal.”
