Black Friday Lego Deals Stir Buzz Over Collectible Items Annual product launches remain a fundamental part of Lego's growth strategy. International Business Times UK · Nov 28, 2025
Lego builds record sales of £4bn as parents steer children away from smartphones Danish toymaker’s first-half profits also rise, and sales almost double at UK-based Yoto, creator of screen-free speakers for children The Guardian - UK · Aug 27, 2025
Lego opens a $1 billion factory in Vietnam as demand for its brick toys flourishes Lego’s new Vietnam plant will help serve Asian markets in addition to its production site in Jiaxing, China, amid strong toy demand. Fortune · Apr 9, 2025
Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini. Evening Standard · Mar 11, 2025
Lego announces historic half-year as it launches 300 new sets and opens 41 stores, cementing its lead in the toy industry Lego’s results mark its strongest first-half ever and underscore the company’s clout amid a toy industry downturn hurting its rivals. Fortune · Aug 28, 2024
Lego posts boost in profit, sales as it raised some prices Lego says profits increased by 5% in 2022 from a year earlier and sales roles even as it raised prices on higher-ticket toys The Independent UK · Mar 7, 2023