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International Business Times UK

Angelo dela Dingco

Black Friday Lego Deals Stir Buzz Over Collectible Items

Lego Black Friday Niels B Christiansen

Lego unveils 15 best Black Friday deals. (Credit: https://www.lego.com/en-us/product/statue-of-liberty-21042)

The LEGO Group has always relied on the holiday season to drive annual sales. Every year is different because the construction toy manufacturer launches new products, which is a fundamental, critical strategy for its business. Historically, new arrivals have increased customer engagement and driven sales.

1 November 2025 is the official start of the holiday season for LEGO this year. Black Friday (November 28) and Cyber Monday (December 1) are two of the highly anticipated events. The next events are Super Saturday (December 19) and Christmas Day (December 25).

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