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Fortune
Fortune
Prarthana Prakash, AFP

Lego announces historic half-year as it launches 300 new sets and opens 41 stores, cementing its lead in the toy industry

a picture of Niels B. Christiansen (Credit: Pat Greenhouse—The Boston Globe/Getty Images)

Lego is not your average toy company. If it were, it’d have to face a slowdown that’s been affecting industry majors like Hasbro and Mattel. 

The world's largest toy maker instead said Wednesday that its net profit grew 16 percent in the first half of the year as it gained ground in an otherwise slowing market.

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