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The Latest Breaking News from Max Mara

Hygge for the heat: Max Mara’s Scandi show signals shift in fashion zeitgeist

Younger consumers view fashion week carousel of Paris, Milan, New York and London as increasingly irrelevant

The Guardian - UK

Logo-free, understated ‘Succession dressing’ might be everywhere — but it’s just another form of elitism, argues Martha Alexander

Evening Standard

The Marie Claire Autumn/Winter 2023 Trend Report

A comprehensive guide to the season.

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

Fashion's New Mood: The 10 looks set to influence your wardrobe this summer

For spring/summer 2023, it's all about having fun with dressing and the clothes you have in your wardrobe.

Marie Claire

Greigecore: welcome to fashion’s new muted era

Say goodbye to gimmicks and Insta-vulgarity — understated style is back, says Joe Bromley

Evening Standard

Prada, Max Mara promote modesty and utility on Milan runways

Milan designers took a more modest turn on the second day of Milan Fashion Week of mostly womenswear looks for next fall and winter

The Independent UK

Milan Fashion Week: No TikTok-baiting at Max Mara’s AW23 show

In Max Mara’s world, it’s cashmere that sells, not condoms, says Chloe Street.

Evening Standard

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Best wrap coats for women 2023 that are cosy yet stylish

Wrap up for the chilly season

Evening Standard

Who says Christmas elegance has to mean a dress – especially when these tuxedos for women look this good?

These sleek tuxedos for women are a confidence-boosting alternative to dresses for the party season

Woman & Home

Prada lets it rip with ‘gestures of error’ at Milan fashion week

Prada and Raf Simons added pre-lived defects to their immaculate simplicity, with abstract filmic backdrops by Nicolas Winding Refn

The Guardian - UK

Prada, Max Mara back to pre-pandemic splendor in Milan

After several seasons affected by coronavirus restrictions, Milan Fashion Week is back to its pre-pandemic splendor

The Independent UK

Milan Fashion Week: Max Mara delivers Riviera chic at the Italian stock exchange

Loved for its understated approach to glamour, the brand’s spring/summer 23 offering was no exception, writes Chloe Street

Evening Standard

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