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Evening Standard
Evening Standard
Entertainment
Chloe Street

Milan Fashion Week: No TikTok-baiting at Max Mara’s AW23 show

Milan Fashion Week kicked off on Wednesday in molto sexy style: 200,000 Durex condoms on set at the Diesel show, Donatella Versace sat front row at Fendi, and a Roberto Cavalli collection to close that went long on the brand’s signature animal prints and positively dripped in diamanté leather and faux fur.

Max Mara kicked day two off in altogether more conservative fashion with a show that stayed true to the mantra of its founder Achille Maramotti: to create “real clothes for real women”.

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