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Evening Standard
Evening Standard
Entertainment
Joe Bromley

Greigecore: welcome to fashion’s new muted era

There was a rallying cry among editors internationally this fashion month: enough with the catwalk gimmicks, please!

After Bella Hadid’s spray-painted Coperni dress broke the internet last season, every brand seemed hankering for an OTT bite. Models walked off wearing the tablecloths at (di)vision in Copenhagen, dresses blasted water at Susan Fang in London; and Paris’s Coperni attempted to recreate their thunder with robot-dogs undressing models on the catwalk.

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