How a Lucozade pouch is helping England’s stars to cope with the heat at the World Cup The Football Association has been preparing meticulously for the unique stresses of the largest tournament yet The Independent UK · Jun 8
When should you make a break with a brand identity? In a nostalgia-filled world, is it ever okay to completely disown your past? Creative Bloq · Jul 24, 2025
‘After 26.2 miles of sheer hell ...’: John Barnes to hand out drinks at London Marathon The former England international will be supporting runners on Sunday before cheering Liverpool on in their quest to clinch the title The Guardian - UK · Apr 26, 2025
Best sports drinks for optimal hydration Replenish lost minerals and aid recovery with these pre, during and post-workout drinks Evening Standard · Aug 24, 2024
Lucozade flips its identity with refreshing new logo It’s a small change with a big impact. Creative Bloq · Apr 13, 2024
Litter blighting UK footpaths with Lucozade bottles most often found, says study Trash Free Trails’ report finds average of 41 pieces of litter a kilometre as calls grow for deposit returns scheme The Guardian - UK · Nov 8, 2023
Sensory cues make athletes 80% more likely to hydrate during exercise Prompts designed by Lucozade Sport found to encourage ‘visual thirst’ as new ad campaign launches Evening Standard · Jun 22, 2023
Tesco flooded with complaints as meal deals change in all supermarkets "Tesco is taking the p*ss" Manchester Evening News · Mar 2, 2023
Certain Lucozade flavours facing supply issues amid bottle 'production failure' The drinks company are having to pause production on a number of flavours while they address a production failure from their bottle supplier. Daily Record · Dec 30, 2022
Lucozade owner teams up with Rem3dy Health to target Japanese markets Suntory is working with Birmingham healthcare products manufacturer on its international expansion plans Birmingham Post · Dec 1, 2022
Coca-Cola named the most popular brand in Ireland as Tayto, Dairy Milk and Panadol all feature in rankings Lucozade, Volvic and Fanta all saw big jumps Irish Mirror · Sep 7, 2022
‘Everything comes back to the spirit of rave’: Jonny Banger in conversation with Jarvis Cocker and Jeremy Deller Whether adding a Nike swoosh to NHS T-shirts or asking kids to draw their feelings on the government’s Covid letters, the work of Jonny Banger blurs the line between art, fashion and activism The Guardian - UK · May 8, 2022
Shelf shock: soaring supermarket prices shoppers find hard to swallow From dog food to coffee, readers are reporting some basic goods’ prices are rising by far more than inflation The Guardian - UK · Apr 22, 2022