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The findings fly in the face of criticism often thrown at millennials who have been accused of splurging on avocados instead of saving for a house.

And you can buy it in stores right now

According to a new poll, Waitrose is now the only major supermarket with majority Conservative customers. Hardly surprising, given it sells celeriac remoulade in its snack range. But, Katie Rosseinsky asks, can we really tell a lot about someone’s politics from their grocery habits?

A survey has found that only shoppers at Waitrose would prefer the Conservatives to win the general election

Shoppers at Tesco, Sainsbury’s, Morrisons, Lidl and Aldi have all swung to Labour from Conservative since 2019

"In addition to membership benefits, these retailers also emphasize their new lower pricing strategies"

UK shoppers have specific preferences when it comes to their favourite supermarkets. MS was voted as the best in a recent survey, followed closely by German discounter Aldi (Waitrose, Tesco and Sainsbury’s were next). Aldi’s position is evidence of how discount retailers are reshaping consumer perceptions and the sector as…

The Irish novelist on navigating success shortly after a cancer diagnosis and a marriage breakdown, the renaissance in Irish writing, and how his ‘tragic worldview’ fits the times

There's a kamado-style Grill Meister, Lidl's recent popular buy, that clocks in at just $75. Here's why it works so well and why you need it in your backyard