The grocery bags you carry from the store to your home are like a small, rolling billboard. They send a clear and immediate signal about your shopping habits and your financial status. While we may not think about it, our neighbors often make instant, subconscious judgments based on the logos they see on our bags. Your choice of a grocery store is a powerful and very public indicator of your place in the economic pecking order. It tells a story you might not even realize you are telling.
