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The Latest Breaking News from Jazwares

We tested the viral Squishmallows pillow and here's our final verdict— and no, it's not just for kids

Here's our full review of the newly released SquishPillow by Original Squishmallows, assessing its comfort, support and more.

Tom’s Guide · Dec 14, 2025

Build-A-Bear and Squishmallows in Plush Toy Legal Battle

Build-A-Bear and Squishmallows are embroiled in a legal battle over alleged toy copycats. Both companies have filed lawsuits to defend their intellectual p...

Warren Buffett’s Squishmallows firm sues Build-A-Bear amid ‘knock-off’ claims

Jazwares claims that rival has created its own pillow-like toys to cash in on its viral success

The Guardian - UK · Feb 13, 2024

From analysis to the latest developments in health,
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Squishmallows go from TikTok sensation to top Christmas toy

Sales of huggable pillow with a face, made popular by famous devotees such as Lady Gaga, up by 300%

The Guardian - UK · Dec 9, 2022

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