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The Guardian - UK

Business

Mark Sweney

Warren Buffett’s Squishmallows firm sues Build-A-Bear amid ‘knock-off’ claims

Warren Buffett Jazwares BuildABear Berkshire Hathaway BuildABear Workshop TikTok

A Squishmallows fruit punch soft toy, left, and Skoosherz’s strawberry cow toy, right — A Squishmallows fruit punch soft toy, left, and Skoosherz’s strawberry cow toy, right Composite: Squishmallows/Skoosherz

The company behind Squishmallows, the squidgy pillows-with-a-face that count Lady Gaga and Kim Kardashian among their fans, has filed a lawsuit against Build-A-Bear over claims it has produced a “knock-off” to cash in on its success.

Jazwares, which Warren Buffett’s Berkshire Hathaway acquired two years ago as Squishmallows became a global TikTok sensation, said that Build-A-Bear Workshop’s new Skoosherz toys look too similar to its own plush, huggable toy.

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