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The Latest Breaking News from James Grimes

Gambling ads in football creating ‘tidal wave of normalisation’, Lords told

James Grimes, from Gambling with Lives, said gambling advertising and sponsorship in football is a ‘priority issue’.

Evening Standard · Jun 17

Support programme aims to address ‘highly addictive’ nature of modern gambling

Chapter One has been developed by Gambling with Lives, a charity founded in 2018 by families bereaved by gambling suicide.

Evening Standard · Mar 19, 2025

I was addicted to betting on football – a ban on ads on the front of shirts is nowhere near enough

You can see about 700 gambling ads in every Premier League game. Each one is a potential hook into a lifetime of addiction, says James Grimes of the charity Gambling with Lives

The Guardian - UK · Apr 14, 2023

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Removal of betting ads from Premier League shirts ‘a start’ – bereaved father

John Myers, whose son took his own life, said the removal of betting sponsorship from the front of shirts is a ‘small victory’.

The Independent UK · Apr 13, 2023

Why some are saying no to sports betting and its ad dollars

A growing resistance to sponsorship dollars from bookmakers is highlighting a growing tension within Australian sport about the normalisation of wagering.

ABC News · Nov 2, 2022

‘Stop promoting them’: victims call for football to end tragic link with gambling

Campaign to end advertising and sponsorship in football organising walk this weekend to five Yorkshire grounds in memory of loved ones lost to gambling-related suicides

The Guardian - UK · Oct 13, 2022

Campaigners take three-day march in push to end football’s gambling habit

A walk from Edinburgh to Glasgow, with stops at 10 stadiums, is the latest move from a group motivated by painful memories

The Guardian - UK · Feb 10, 2022

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