Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Comment
James Grimes

I was addicted to betting on football – a ban on ads on the front of shirts is nowhere near enough

West Ham player and two Manchester City players
‘Our cause is popular among fans who don’t want their heroes to be billboards for online casinos, but most clubs have been less welcoming.’ Photograph: Holly Allison/TPI/REX/Shutterstock

In the depths of my gambling addiction, I hit a moment when I vowed to never gamble again and closed all my betting accounts. But then as I watched Match of the Day that evening, a new company was advertised in the hoardings, and I was straight back online placing a bet.

In fact, it was the wall-to-wall advertising around football that first drew me in at 16. It started at the bookies, but after signing up with the big brands online, I was soon sent daily “free spin” offers for the even more addictive online slots and casino games. When I started really losing, I was made a ”VIP customer” where – still on minimum wage – I was sent free Premier League tickets and other gifts. Over the next 12 years I lost every penny I could scrape together. But the money wasn’t even the biggest problem. Gambling turned a happy, bright and motivated young person into a broken, depressed and hopeless 28-year-old wreck. They didn’t show me that on the glossy adverts.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.