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The Guardian - UK
The Guardian - UK
Sport
John Brewin

‘Stop promoting them’: victims call for football to end tragic link with gambling

The Big Step campaign
The Big Step is a campaign to end all gambling advertising and sponsorship in football. Photograph: Peter Byrne/PA

Kimberly Wadsworth was 32 when she took her own life in 2018. The passionate Leeds fan who worked in marketing was a gambling addict. Having begun on the fixed-odds betting terminals found in any high-street bookmaker she had graduated to online casinos.

There she was plied with “free” bets and gained VIP status from the companies she gambled with. They incentivised her to keep playing even when her losses were heavy. Hers is a not unfamiliar story – Public Health England estimates there are 409 gambling-related suicides each year in England – but she is a reminder that gambling addiction is not an exclusively male affliction.

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