The Latest Breaking News from Jaguar

All-electric Jaguar concept is set to be unveiled in Miami as part of design showcase

A new electric model will be unveiled this week. Will it turn round the culture war embroiling the marque?

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif minimalism.

Jaguar can’t seem to catch a break these days. After its rebranding campaign attracted a lot of negativity, now it’s decided to buy back nearly 3,000 of its I-Pace EVs due to the risk of fire. Owners of these vehicles had previously been asked to charge their vehicles outside, and…