Coca-Cola acquired Glacéau, Vitaminwater’s parent company, for $4.1 billion in 2007. 50 Cent had received an equity stake rather than only a traditional endorsement fee
Rapper 50 Cent experienced a windfall of about $100 million from his investment in Glacéau. In 2007, Coca-Cola purchased the Vitaminwater creator for an impressive $4.1 billion. Unlike typical sponsorships, 50 Cent owned shares in the company, with his popular Formula 50 flavor playing a significant role in the partnership.
The Economic Times ·
Evening Standard
The Economic Times
