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The Latest Breaking News from Fujifilm

Hasselblad's US$7,000 medium format surprise shakes up Japan's camera sales amid Fujifilm's dominance

MapCamera shares its August best-selling list and, while Fujifilm dominates, the real surprise is the rise of the Hasselblad X2D II 100C

Digital Camera World

YOU'VE BEEN LIED TO: This camera disproves the myths you've been told about small sensors

That stuff you've read on the internet about small sensors? Nonsense. I took my new crop sensor camera on a professional shoot to prove it

Digital Camera World

That trendy Fujifilm X100VI compact camera? It’s finally back in stock at this retailer

The Fujifilm X100VI is currently listed as in stock at US retailer B&H, as the trendy compact camera finally starts showing signs of increased availability

Digital Camera World

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Get 14 bonus gifts with the October 2025 issue of Digital Camera

9 photo tips cards, 27 minutes of video lessons, 30 software extras and two ebooks – another unrivaled selection from the world’s favorite photo mag

Digital Camera World

Fujifilm unveils its first ever cinema camera – it’s a mighty medium-format model with 8K video and film simulations

The pricey GFX Eterna 55 has the tools to break into a fierce market

TechRadar

The wait is over! Here are the full specs and price for Fujifilm's first medium format cinema camera

The Fujifilm GFX Eterna 55 cine camera gets price, release date and full specs –alongside the new Fujinon GF 32-90mm T3.5 lens

Digital Camera World

Fujifilm’s Instax Mini Evo compact instant camera blossoms in stunning new Gentle Rose color

The best-looking Instax camera gets a gorgeous new color

Digital Camera World

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I just tested the $7,400 Hasselblad X2D II 100C — here's why it might just tempt me away from Fujifilm

The X2D II is the ultimate camera for high-end studio photography, with choice upgrades over its predecessor plus unparalleled color and dynamic range.

Tom’s Guide

I miss the optical viewfinder from my old DSLR. But this $49 accessory adds one to nearly any camera

The TTArtisan 35mm Viewfinder adds an optical viewfinder to any camera with a 35mm lens and a shoe mount

Digital Camera World

The Nikon Coolpix A has all the makings of the most popular compact cameras today – except for one thing

The Nikon Coolpix A has the large sensor, bright lens, and compact design of today's trendiest point-and-shoots...except it launched in the wrong era

Digital Camera World

Fujifilm releases firmware update for GFX 100S II with major wireless security enhancements

Fujifilm continues to roll out updates for wireless connection and security, this time for the GFX 100S II

Digital Camera World

Fujifilm’s second tariff price hike is here – and it hits the high-end models the hardest

The price of the Fujifilm X-T5, X-H2, and several other mirrorless cameras has increased in the US for a second time

Digital Camera World

How iconic is Polaroid’s square format? Courts to decide as years-long dispute between camera makers heats up

A years-long debate between Polaroid and Fujifilm is about to heat up after a judge denied a request for summary judgment

Digital Camera World

Praise be – Viltrox joins L-mount, bringing its incredible cheap lenses to Leica, Panasonic, Sigma cameras and more

Viltrox produces some of the best lenses today, for a fraction of the price of proprietary versions – and now it is the tenth member of the L-mount alliance which includes Leica, Panasonic, Sigma, DJI and Blackmagic Design.

TechRadar

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Digital Camera World

How clout chasers ruined the Fujifilm X100V compact camera

Why the Fujifilm X100V became one of the most wanted and photographed cameras of the decade – and what that means for creatives

Digital Camera World

Viltrox AF 56mm f/1.2 Pro review: a go-faster portrait prime for APS-C format cameras

The Viltrox AF 56mm f/1.2 Pro ticks all the right boxes, as a portrait prime for APS-C format Fujifilm X, Nikon Z and Sony E mirrorless cameras

Digital Camera World

Fujifilm X-E5 gets its first firmware update with security boosts and Instax support

Streamlined menus and instant-print support bring modern conveniences to the Fujifilm X-E5

Tom’s Guide

I just tested Kodak’s new compact camera — and it's my favorite retro gadget of the year

The Kodak PIXPRO C1 has something most other cheap compact cameras don't, and it didn't take long for this one feature to become my favorite.

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Digital Camera World

A new era of niche camera design is here – and I'm excited for what comes next

Your next camera may look completely different – as the compact camera revival brings a break from the mainstream

TechRadar

I turned my Fujifilm X-T3 into an infrared wonder – and it's the best photography decision I've made in years

After giving my Fujifilm X-T3 an infrared conversion a few months ago, I've been exploring the world of IR photography –here's what I've learned.

Digital Camera World

Godox XPro TTL/HSS flash trigger review: an object lesson in wireless RF trigger-nometry

The Godox XPro TTL/HSS flash trigger is powerful, versatile and available in dedicated Canon, Nikon, Sony, Fujifilm, Micro Four Thirds and Pentax options

Digital Camera World

Just how trendy is Fujifilm? Data shows a dramatic uptick in sales, but this one brand still takes nearly half of all camera shipments

Camera sales are steadily increasing across the board, but is Fujifilm about to disrupt the top three?

Digital Camera World

Could the Leica M11-V be the German Fujifilm X100VI? Rumors seem to think so…

Fuji inspiration or Leica innovation? M11-V leak sparks debate

Digital Camera World

Laowa brings its incredible fisheye zoom to Fujifilm GFX and Hasselblad medium-format camera users

An all-in-one circular fisheye and full-field fisheye effects - but the medium format mirrorless versions have forced Laowa to make compromises

Digital Camera World

Canon who? Sony rules Japan's July camera sales taking all 7 top spots

Kitamura Camera's latest sales rankings show Sony sweeping the charts – Canon is nowhere to be found, Nikon and Fujifilm hold on

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