The end of the year always brings a slew of different data on the photography industry, but one report in particular that I look for every year is here: the most rented gear of 2025, according to US rental giant LensRentals.
I like to refer to the LensRentals annual report as the list of gear photographers want but can’t afford to buy. After all, rentals are often used to get cost-prohibitive gear for big shoots, or even as a sort of try-before-you-buy. It may not be 100% a wish list, as rental costs are based on the camera cost, but I'd like to think it's close enough.
