2025 has been a confident year for Fujifilm. It's not been a year for big spec-sheet leaps, but the company doubled down on what it does best: beautifully designed cameras with character.
We have seen genuinely new ideas remixing what has worked well for Fujifilm over the years into brand new form factors, as well as the return of much-loved favourites. Fujifilm’s releases this year show a brand comfortable looking both forward and back – and with new releases generating more buzz than perhaps any other brand right now, it is still very much in tune with photographers.
