Mulberry has ‘neglected to connect’ with UK shoppers, says boss
Andrea Baldo said the luxury fashion company will focus more on ‘Britishness’ in future to counter a nosedive in profits.
The Independent UK ·
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Mulberry pins hopes on ‘Britishness’ to restore plunging profit
The luxury handbag giant saw sales slump over Christmas, partly as a result of rapidly falling demand in its key Chinese market.
Evening Standard ·
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