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The Independent UK

Business

Alex Daniel

Mulberry has ‘neglected to connect’ with UK shoppers, says boss

Mulberry Andrea Baldo United Kingdom Luxury United States Marks Spencer

London-based Mulberry was founded in 1971 (Nicholas T Ansell/PA) - (PA Wire)

Struggling luxury bag maker Mulberry has “neglected to connect” with British customers in recent years and plans to sell more bags in the UK, rather than China, to make the company profitable again.

Chief executive Andrea Baldo told the PA news agency the company has “lost so much business” in the UK in recent years that there is “a huge space” for the company to grow.

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