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Evening Standard
Evening Standard
Business
Alex Daniel

Mulberry pins hopes on ‘Britishness’ to restore plunging profit

Mulberry Andrea Baldo Luxury
Mulberry revenues slumped over the key Christmas period (Nicholas T Ansell/PA) - (PA Wire)

Struggling luxury giant Mulberry has said it plans to focus more on the UK and US, rather than China, in an attempt to make the company profitable again.

Chief executive Andrea Baldo said he wants the company to focus on its “Britishness” and “cultural relevance” and simplify the business.

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