The Latest Breaking News from Beyond Meat

The plant-based specialists announced two of its most popular products will be rolled out in Morrisons stores

Consumers are reluctant to adopt imitation meat due to cost, nutrition and a lack of ‘juiciness’

"Doug Ramsey, chief operating officer, has been suspended effective immediately,' Beyond Meat said in a brief statement late Tuesday.

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Beyond Meat said it has indefinitely suspended Chief Operating Officer Doug Ramsey after he was charged with felony battery following a fight in which he was accused of biting a man's nose.

Douglas Ramsey allegedly punched a motorist and bit his nose so hard that it tore flesh, police report says

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The COO of the meat alternative company was reportedly arrested in parking garage dispute that escalated in a very unusual way

Police arrived at the parking garage to a bloody scene, local news reported

While consumers have not exactly embraced plant-based meats at fast-food chains, the chains keep trying.

The popularity of plant-based proteins, or “fake meat”, has increased in recent years as consumers look to eat fewer animal products. In fact, plant-based protein is projected to be a A$3 billion opportunity for Australia by 2030.