The Latest Breaking News from Behavior

Anthropic’s Claude Sonnet 4.5 exhibits some “situational awareness”—leading to safety and performance concerns

Relationships rarely fall apart overnight. Instead, there are usually subtle changes that build over time, signaling deeper problems beneath the surface. Many husbands miss these signs until it’s too late, leaving them confused about why their partner seems distant or disengaged. Understanding the early warning signals can make all the…

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Artificial Intelligence is no longer a futuristic concept—it’s the beating heart of modern marketing. In 2025, AI is shaping every touchpoint: from predictive analytics that forecast customer behavior before it happens, to generative content engines producing hyper-personalized campaigns at scale. Brands that once relied on guesswork are now making data-driven…

A clever mathematical tool known as virtual particles unlocks the strange and mysterious inner workings of subatomic particles. What happens to these particles within atoms would stay unexplained without this tool. The calculations using virtual particles predict the bizarre behavior of subatomic particles with such uncanny accuracy that some scientists…

After initially remaining defiant, PGA of America president Don Rea has now apologized for his comments on the crowd trouble at the Ryder Cup

The leader of the PGA of America first downplayed the ugly scene at Bethpage Black and has since apologized to Rory and Erica McIlroy and the European team.

Pioneering primatologist Jane Goodall has died at age 91. These are her five biggest contributions to how we understand about our closest living relatives.

Former Ryder Cup captain Paul Azinger accused Rory McIlroy of hypocrisy for criticizing USA fans while his own behavior was not up to golf's highest standards