Trapping the psychology of aspiration: Boby Chemmanur’s Phygicart story
The third story in the series of investigations by TNM-Azhimukham explores how the aggressive, aspirational marketing of Phygicart, a Multi-Level Marketing company promoted by Boby Chemmanur, created wealth for some but turned into a dangerous debt trap for many young people. Read the first part on LLPs here and the second part…
Newslaundry ·