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Newslaundry
Newslaundry
National
Jisha Surya

Trapping the psychology of aspiration: Boby Chemmanur’s Phygicart story

The third story in the series of investigations by TNM-Azhimukham explores how the aggressive, aspirational marketing of Phygicart, a Multi-Level Marketing company promoted by Boby Chemmanur, created wealth for some but turned into a dangerous debt trap for many young people. Read the first part on LLPs here and the second part on Malankara Credit society here.

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