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The Latest Breaking News from Augmented reality

At Qatar 2022 even when the game begins, the virtual world still seeps in

Semi-automated offside, augmented reality and CGI replays are all part of the match-day experience at this World Cup

The Guardian - UK

Stirling set to become world’s first fully augmented reality city

App-based tech aims to help guide visitors round the city in a more immersive way

Insider UK

Meta and TAT offer new vision of tourism

Facebook parent Meta has joined forces with the Tourism Authority of Thailand (TAT) to introduce "Rediscover Thailand", which features augmented reality (AR) experiences for the country's tourist attractions.

Bangkok Post

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How Do VR And Augmented Reality Impact Cannabis Marketing?

This article was originally published on NisonCo and appears here with permission.

Benzinga

Spectacular show of light and sound marks the the inauguration of the Games

PM Modi highlights his Government’s wholehearted support for sportspersons and sports at the colourful event that juxtaposed traditional performances with the advanced augmented reality technology

The Hindu

Seeing emotions just the start for brain-reading technology

Technology that can interpret mood and visualise it using augmented reality is just the first step in a promising new field of brain science, says Nathan Semertzidis of Monash University

Newsroom.co.nz

Incredible new Edinburgh bar set to open with axe-throwing and crazy golf

Described as a 'battle bar', the site lets you get competitive in a number of different events, with everything from augmented reality darts booths to axe-throwing and shuffleboards.

Edinburgh Live

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Seeing emotions just the start for brain-reading technology

Technology that can interpret mood and visualise it using augmented reality is just the first step in a promising new field of brain science.

360info

We need to anticipate and address potential fraud in the metaverse

The metaverse is a virtual online world that people can access in a variety of ways, including through virtual and augmented reality. It offers people an interactive social experience where users are represented by avatars. Users can teleport through different virtual social worlds, participate in events and make transactions using…

The Conversation

Zero10 and Crosby Studios are hosting an IRL digital fashion pop-up

Shoppers will have the opportunity to try on digital-only pieces through the space’s augmented reality features.

Input

Nike's new AR experience highlights archival styles

Made in partnership with global creative company Buck, the WebAR feature allows consumers to explore vintage Nike products.

Input

Virtual reality, autonomous weapons and the future of war: military tech startup Anduril comes to Australia

Earlier this month, posters started going up around Sydney advertising an event called “In the Ops Room, with Palmer Luckey”. Rather than an album launch or standup gig, this turned out to be a free talk given last week by the chief executive of a high-tech US defence company called…

The Conversation

Mobile app offers new learning tools for anatomy students. But tech isn't a silver bullet

For most people who finished school or university even a decade ago, the idea of virtual reality in the classroom probably seems like the stuff of science fiction. But immersive technologies like virtual reality (VR), augmented reality (AR) and mixed reality – which all aim to marry the physical and…

The Conversation

Augmented Reality Transformers stamps unveiled by Royal Mail

Fan favourites such as Optimus Prime, Bumblebee and Megatron are included in the collection

Wales Online

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The Independent UK

Royal Mail unveils Augmented Reality Transformers stamps

The stamps pay tribute to the British contribution to the robots franchise.

RideApart

Can Creact’s Vision Dash 180 Motorcycle Camera Make Riding Safer?

CES 2022 saw Creact debuting its Vision Dash 180, a product that fits augmented reality tech, and a camera with a 180-degree view.

Birmingham Post

Tyneside tech firm Fuzzy Logic launches app to support UK's electrification drive

'It has been a privilege to to be part of this project to create a truly immersive learning experience,' says director Harvey Trent

Benzinga

The Metaverse Is Not the Future. It's Already Here.

By Eran Elhanani One day you won't be able to imagine a world without the metaverse, and that day is today.

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The Conversation

Revealing Nottingham's secret history through augmented reality

You probably know of Robin Hood, the heroic outlaw who stole from the rich and gave to the poor of Nottingham. What you probably didn’t know was that he had to evade two sheriffs because, in the late middle ages, Nottingham city was split into two boroughs, each with its…

The Conversation

Virtual reality can support and enhance outdoor environmental education

The use of virtual reality (VR) and augmented reality (AR) for environmental education is controversial. Some are concerned that these technologies might replace or disrupt outdoor experiences that can connect students to nature and develop pro-environmental behaviours.

Benzinga

Here's Why Heartcore Shares Are Trading Higher Today

Leading software development company Heartcore Enterprises, Inc (NASDAQ:HTCR) launched "truRes-12K", the world's first 12k-compatible real-time 360° virtual reality camera. HeartCore developed the first-ever 12K VR camera that provides users with higher-quality VR and AR images by combining a camera, chipset, stitching processing technology, and compression technology. HeartCore aims to market and sell its truRes-12K…

Benzinga

Walmart Continues To Consolidate Metaverse Presence With Latest Acquisition Of Memomi

Walmart Inc (NYSE: WMT) agreed to acquire Memomi, an augmented reality (AR) optical tech company. The financial terms of the transaction remain undisclosed. Memomi is a leading technology provider for enhancing virtual optical try-on experiences, helping customers virtually "try on" eyewear in real-time for a seamless, easy, and fun omnichannel experience. Since 2019, Memomi…

Daily Mirror

Celebrity baby range, Nala's Baby, arrives in Boots - and prices start from £5.50

Krept from Krept and Konan has created Nala’s Baby following the birth of daughter, Nala - and it’s the first skincare brand to include educational augmented reality functionality

The Guardian - UK

Nreal Air review: new augmented reality specs put a big screen in your view

AR smart glasses with displays now widely available in UK but must be connected to a smartphone to work

Benzinga

Meta Retracts From AR Glasses Project Shortly After Dumping Smartwatch Project

Meta Platforms, Inc (NASDAQ:META) is scaling back its plans to release a series of augmented reality glasses over the next several years, the Information reports. The move marks its second product suspension for the week as it battled the current revenue slowdown. Meta aimed to trim heavy investments in its Reality Labs hardware…

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