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Technology
Gerald Lynch

AR could be “better than just the real world” says Tim Cook as Apple VR headset launch looms

Tim Cook Apple Augmented reality Steve Jobs GQ Virtual reality
Tim Cook Wwdc

Apple CEO Tim Cook has spoken at length about his views on augmented reality and its associated hardware in a new cover feature for GQ magazine. And it represents a relative reversal of sentiment towards the product category for the Apple boss.

The headlining subject of GQ’s Global Creativity Awards 2023 cover feature, Cook discussed why Apple could eventually be interested in working on an augmented reality device.

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