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The Latest Breaking News from Ashwin Navin

Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic

OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV

TV Tech · Aug 9, 2024

Samba TV Nominates Next-Day Ad Targeting For Political Ads

Yahoo and TelevisaUnivision vote for new technology

Broadcasting & Cable · Apr 4, 2024

Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing

Company studied dozens of campaigns after integration with Meta

Broadcasting & Cable · Mar 26, 2024

From analysis to the latest developments in health,
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Linear TV Continues its Decline

"The traditional TV advertising playbook no longer applies"

TV Tech · Feb 8, 2024

Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds

54% of millennials get their news from a streaming platform

Broadcasting & Cable · Nov 16, 2023

Password-Sharing Crackdown Will Prompt Younger Viewers to Cancel: Study

Netflix may see signups for its ad-supported service

Broadcasting & Cable · May 30, 2023

'House of the Dragon' is HBO's top series premiere ever

“House of the Dragon” landed as the most-watched series premiere ever for HBO

The Independent UK · Aug 23, 2022

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