The Latest Breaking News from Asha Sharma

"This isn't an insurgency": Xbox co-founder says Phil Spencer exhausted himself "managing the beast" at Microsoft to "try to do the right thing for games," and he feels "worst" for Sarah Bond

The good fight had to end

GamesRadar · Feb 24

Xbox is not "dead" after CEO change, says original co-founder: "It's literally something I nearly died to bring into existence" and "seeing it struggle and being unable to act is hard"

"The distress it's in kills me"

GamesRadar · Feb 24

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

TechRadar · Feb 24

New Xbox boss says "I don't pretend to be the best gamer," but that's not her goal, anyway: "My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger"

Asha Sharma says her Xbox gamertag was created "recently to learn and understand this world"

GamesRadar · Feb 24

'Father of the Xbox' predicts the end following Phil Spencer's exit: The new CEO will be 'a palliative care doctor who slides Xbox gently into the night'

Seamus Blackley says Microsoft's focus is on AI, and all else will be subsumed into it.

PC Gamer · Feb 23

Xbox's Asha Sharma promises 'the return of Xbox' and a 'distinct point of view' in new interview

Who is Asha Sharma, and what is she saying about Xbox as she takes over the reins from Phil Spencer?

Tom’s Guide · Feb 23

Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo on it"

Nadella "believes that games are going to be driven by AI," which is why he just "put a gen AI person in charge" of Xbox

GamesRadar · Feb 23

Xbox co-founder believes “Xbox is being sunsetted” — as Microsoft pivots to AI

Xbox co-founder Seamus Blackley has raised concerns that Microsoft’s increasing focus on AI could sideline the Xbox brand. In a recent interview, he argues that Xbox is being “sunsetted” as the company pivots toward generative AI, though his comments remain speculative.

Windows Central · Feb 23

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

With Phil Spencer's departure, Xbox employees are supposedly relieved that the President of Xbox has left as well.

Windows Central · Feb 23

Xbox will be "sunsetted" under new CEO, original co-founder expects: "Her job is going to be as a palliative care doctor who slides Xbox gently into the night"

Microsoft's pivot to AI has well and truly reached Xbox, OG console designer reasons

GamesRadar · Feb 23